Assignment:
For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame on customers rather than on the company. The following websites detail the events of 2013:
- Lululemon Admits Its PR Disasters Are Hurting Sales
- Chip Wilson, Lululemon Guru, Is Moving On
- Lululemon Founder Chip Wilson Issues Apology Following Thigh-Rubbing Pants Comments
Using the five I's strategic analysis stages beginning on page 52 of Business, Society, and Government Essentials, write a paper analyzing how you might use the five stages to help Lululemon deal with its strategic stakeholders to avoid future public relations issues.
The five I's are:
(1) issue identification
(2) interested strategic stakeholders
(3) incentive of stakeholders
(4) information-objectives
(5) interaction strategies