Question: Print Advertising Evaluation Form
1. Using the circulation demographic information provided plus your own analysis of the ad you selected, define the target audience for the ad (maximum of 50 words).
2. Evaluate the headline, illustration, body copy (ignore the tiny copy at the bottom of each ad) and layout/design of the ad by discussing its strengths and weaknesses. For each of these four elements indicate whether you feel the element would effective or ineffective and explain why.