Leading Strategic Decision-Making Assessment
Part A -
In Part A, we assess learning outcomes related to topics 2, 3, 4 & 8 by providing you with case study information on the leadership and strategic development processes which operate within the innovative context at Twitter.
The purpose of this brief is to provide you:
- Details of the coursework assessment: background to the case and questions
- Information on presentation and submission date.
- Guidelines to assist you in answering the questions
- The assessment marking criteria and feedback sheet for Part A.
Case Study Background & Questions -
Read carefully the case evidence on Twitter which is contained in the following three sources:
1. Mark K & Parker S, (2011). Twitter extracted from: Ireland R D, Hoskisson R E, & Hitt M A, (2013). The Management of Strategy: Concepts and Cases, (10th International Edition), South-Western, Cengage Learning, pp 371-377
2. Twitter (2013) Annual Report 2013, Twitter, Inc.
3. Twitter (2014) Annual Report 2014, Twitter, Inc.
4. Twitter (2016) Annual Report 2015, Twitter, Inc.
Each source covers a distinct period of Twitter's strategic development from start-up, to stock market listing (IPO), to growth within the internet information provider industry:
- Source 1 provides a case analysis of Twitter's strategic development at start-up (2006-2011).
- Source 2 reports on Twitter's strategic position having achieved an initial public offering (IPO) in 2013.
- Source 3 reports on Twitter's current growth directions and future strategic choices in 2014.
- Source 4 reports on Twitter's current strategic position and outlines the current risks related to Twitter and their industry in 2015-2016.
Part A of your coursework assessment requires you to answer two questions:
1. Using the Ashridge Sense of Mission Model analyse the case evidence to critically examine the argument that Twitter have created a strong sense of mission.
2. Critically review Twitter's approach to strategic decision-making and indicate to what extent you think their strategy is transferable to other organisations.
Both questions are equally weighed and you should review how grading is allocated in the Coursework Feedback Sheet.
PART B -
In Part B, we require you to write an essay on the following topic.
Essay Topic
It has been argued that much leadership research over the last 50 years has focused on individual dyadic relationships between a leader and a follower. Critically examine the role of leaders in teams. Present examples of leaders who achieved success in team situations.
Assignment Files -
https://www.dropbox.com/s/6z9vhonc2j6biqr/Assignment%20Files.rar?dl=0