Taxicab companies risk going out of business. The specific business problem is that managers of Taxicab companies in Denver, Colorado lack the strategies to compete with the ride-sharing services to improve their financial performance for sustainability.
Using the above statements, propose a qualitative study, addressing the following:
• Formulate relevant research questions.
• What is your design?
• Why have you chosen that design?
• What is your target population? How would you identify and recruit participants?
• What data collection method might you use? How would that data help answer your research question(s)?
• How consistent are these data collection methods with methods used in existing research on your topic? Why did you choose these methods? What are the alternatives?
• How would you ensure quality and reliability of the data?
• How might you analyze the data?
• What are the target audiences for your findings?