TOPIC 1 - CHAPTER 13: Using the 4 P's of marketing, think of an effective mix for one of the following goods and services: a new electric car, an easy-to-use digital camera, or a car wash for your neighbourhood.
TOPIC 2 - CHAPTER 16: What kinds of problems can emerge if a firms doesn't communicate with environmentalists, the news media, and the local community? In your area have you seen examples of firms that aren't responsive to the community? What have been the consequences?
TOPIC 3 - CHAPTER 17: As a potential investor in a firm or perhaps the buyer of a business, would you be interested in evaluating the company's financial statements? Why or why not? What would be the key information you would seek from a firm's financial statements?