You are to write an essay paper analyzing Revenue Management. Read the case study on pages 560 entitled “Using Revenue Management to set Orlando Magic Ticket Prices”.
Content of this paper should be 5 pages long (1000 words) minimum, double space APA format.
Outline guidelines:
Title Page
Introduction - Background - What is Revenue Management? How did it come to be?
Content Paragraph(s) - Describe industries where revenue management is used.
Content Paragraph(s) - Describe how technology - information systems - have enabled Revenue Management
Content Paragraph(s) - Discuss how revenue management can be used in retail or in eBay type websites
Content Paragraph(s) - Make the Case for or against the Orlando Magic Revenue Management strategy. Why did they implement? Are other professional teams doing it?
Content Paragraph(s) - Is Revenue Management ethical, are there risks?
Conclusion - Summarize and discuss other possible areas where revenue management will be enabled by technology.
GRADING RUBRIC:
50% Paper is essay format, and follows outline and length. Well Organized. Good spelling and grammar.
25% You answered each topic in outline and supported you answers with textbook content (culture-10, structure-11, Values-3)
15% You used critical thinking - compare and contrast with other companies - used examples.
10% You met all research requirements. 5 citations - three scholarly journal sources.