Using marketing theory and concepts critically assess the marketing strategy of a newspaper of your choice.
You should start with a general evaluation of their marketing strategy and then consider each of the following:
- An assessment of the significance and the use of information in their marketing strategy.
- An study of how the global context has been incorporated into their marketing planning.
- A reflection on how the newspaper has embraced e-business strategies in their marketing.
GUIDELINES:
Research the company and then use the information you have gathered to make your answer clear. Make sure that your answer is underpinned by marketing theory.
Word Limit:
2,500 excluding references and appendices.