Using ideas and models found in chapter 19 of kotler and


Using ideas and models found in chapter 19 of kotler and kellers, describe how your organization should change its current policy on markettiing communications and adopt ideas from the chapter to achieve true communication integration and enhanced brand equity.. please be specific. the focus is to demonstrate understanding of integrated marketting communications and how to achieve brand equity.

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Financial Management: Using ideas and models found in chapter 19 of kotler and
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