1. A security officer uses a one-way mirror to watch department store shoppers and identify potential shoplifters. In addition to observing whether a person is attempting to steal merchandise, what other personal or behavioral characteristics can be observed in this setting?
2. Using either the Internet or the Encyclopedia of Associations, identify a group or organization that might be able to supply information on
a. the popularity of bowling.
b. child abuse in the United States.
c. industrial accidents.
d. antique and classic cars.
3. When customers purchase goods at a Radio Shack store, they are typically asked for their name and phone number so their purchase information can be stored. This would be one portion of the vast internal and external data available to the company. How might a company like Radio Shack utilize data warehousing and data mining?