Using either the internet or library research search for


Using either the Internet or Library research, search for articles/information, videos or television programs about the launch of New Coke in 1985. Provide an overview of the New Coke launch in your paper. After completing your research and learning about the topic, form an opinion on whether or not this new product launch was a major marketing failure. Knowing what we’ve learned about purpose and audience, form an opinion on whether or not Coca-Cola knew the purpose and audience for the “New Coke” product. If you were the product Manager for Coca-Cola and launching this new product, what would you have done differently? Citing at least 2-3 sources in your assignment, complete a 2-3 page research paper on the topic.

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Operation Management: Using either the internet or library research search for
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