Using e-mail to communicate with customers, Marketing Management

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Using e-mail to communicate with customers

Assignment:

One factor that appears to impede growth in online sales is consumers’ fear of receiving unsolicited e-mail after a purchase is made. Given that fear, should companies continue to use e-mail to communicate with customers? If so, how?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Using e-mail to communicate with customers

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Marketing Management: Using e-mail to communicate with customers

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