Using college students as the market segment, describe the most relevant reference group(s) and indicate the probable degree of influence on decisions for each of the following:
a) Brand of toothpaste: friends, roommates = Low
b) Purchase of hybrid car: co-workers, friends = High
c) Purchase of breakfast cereal: family, roomates = Low (if for own use) to High (if group use)
d) Becoming a vegetarian: roommates, friends, family = Moderate
e) Choice of computer tablet such as the iPad: family members, friends = Moderate to high
Write more than 300 words summary