Answer TWO questions in total. One question from section A, one question from section B.
Maximum NINE double-spaced pages TOTAL for both questions.
You are reminded that in answering the questions, you should make use of all available resources including the readings and case studies on myCourses, powerpoints and additional research from online sources.
You should submit an individual exam and all answers should include fully sourced bibliography including FIVE additional sources drawn from your own additional research.
Failure to do so leads to a 10-percentage point penalty.
Section A
- Using cases and real examples, explain the strategic rationale for corporate growth and the different ways in which companies can achieve such growth.
- Evaluate the key features of successful strategic entrepreneurship drawing on real cases and examples.
- Analyze how companies can manage uncertainty in their strategic planning. Use examples and cases to support your arguments.
Section B
- Evaluate the importance of resources and capabilities in achieving competitive advantage. Illustrate your arguments with real cases and examples.
- Examine the ways in which strategic positioning and value chain configuration can help companies achieve competitive advantage. Use examples and cases from industry to strengthen your arguments.
- Using real cases, analyze the limitations of Porter's Six Forces model in explaining the role of industry structure in industry attractiveness.