Chapter 1: Introduction to CRM
Using a current news article on social media marketing, critique the article and analyze the impact that social media marketing can have on the company that you currently work for or an industry in which you are interested in working.
Chapter 2: Understanding relationships
Using Table 2.3 on page 31 (Customer Relationship Management Concept and Technologies Ed .3) of the text and your own experience as a customer, discuss how your relationship with a company has evolved through the different stages and what steps were taken by the company to advance the relationship.