Use 2016 Presidential Election candidate Hillary Clinton for this assignment. This initiative will be used to pitch a new integrated marketing communication and marketing mix to a large Higher Education donor who is funding your candidate.
- Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation:
- 1.Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps).
- 2.Recommend a new marketing mix strategy based on any weakness(es) you discovered.
- 3.Examine the candidate's current positioning strategy.
- 4.Determine whether or not to change that strategy.
- 5.Identify any considerations to be used when building or maintaining the brand or customer loyalty.
- 6.Evaluate the target audience's use of and belief in the distribution channels and/or communication channels used.