a.Create a new product or service for an existing organization that will be the basis for your Marketing Plan Paper, Phases I through IV.
b.For this Marketing Plan Phase I Paper, prepare a 1,400-1,750-word summary to include:
1)An overview of the existing organization.
2)A description of the new product or service.
3)An explanation of the importance of marketing to this organization’s success.
4)A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service.
5)The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service.
c.Refer to the Marketing Plan Outline listed on the page for the framework for preparing the Marketing Plan Papers.
d.Start thinking of PowerPoint slides. In fact, if you start building them now, I would love to see them, but they are not required for this assignment.
You should cite your papers using the APA format, BUT
for all other elements, you need to adhere to the document “Requirements for Getting the Best Grade Possible” and the weekly assignment rubric which will be posted in The Course Materials Folder.
Remember, use strong details to open and close your presentations with. Grab our attention and make us want to learn more. Then make a strong summary (with details) of the key points.
Do not be afraid of using visuals – even on the title page. They help to explain, as well as, possibly entertain.