Use the theory relating to adaptation aggregation and


Strategy Development Assignment

Use the Theory relating to Adaptation, Aggregation and Arbitrage to explain how companies from the following industries have used this theory for the pursuit of their businesses:

  • Computer industry (hardware or software)
  • Tourism / hospitality industry
  • Pharmaceutical industry
  • Food / Beverage industry
  • Retail industry
  • Car industry
  • Airline Industry

Students should choose 2 industries from the list above and 2 companies in each industry (4 companies in total).

This is a group assignment. Every member of the group is expected to be able to discuss all areas of the report. You should meet many times and discuss the issues identified in the report.

Note: Following companies are not be used for this analysis:

- Fast food companies

- Soft drinks companies.

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Business Management: Use the theory relating to adaptation aggregation and
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