MKT 421 Week 4 Product, Pricing, and Channels Paper Paper
Use the product and organization you identified in your Week 3 Strategy and Positioning Paper.
Write a 1,500- to 2,000- word paper that includes:
A detailed description of the features of your product or service including how it solves the needs of your target market
A description of how your marketing efforts will change with each phase in the product life cycle
The packaging you will use for your product or service and how it will add value
The appropriate pricing strategy for your product or service and the price you will set at launch
The channels of distribution you will use to sell your product along with a description of how each channel partner will add value
Format your paper consistent with APA guidelines.