Use the knowledge of market management, to analysis what type of research would you recommend in the following situations? Justify your selection discussing the advantages and disadvantages of these techniques.
(a) A football club wants to learn more about the perceptions of its supporters including past members, new members, long-term members and potential members.
(b) A fast food store is considering where to locate a new outlet in a fast-growing suburb.
(c) Kellogg's wants to investigate the degree of influence young children have on parent's decision to buy breakfast foods.
300 words