Use the Global Edge Information Portal ( https://globaledge.msu.edu ). Once there, click on "By Industry", click on "Retail" and then look at the scroll down list of industries, select on industry from that list and click "Go" Then Click on "Corporations" to see a list of the major companies in that industry. Select one of the U.S. companies to strategically assess. Also, select at least three other companies in your selected industries to assess as competitors to your selected company.
Company being assessed: Macy's
3 leading Competitors: JcPenny's, Nordstrom, and Kohl's
**Create a comparative table, showing the key financial information from Global Edge for your selected company compared to the major competitors that you identified.**
Industry/Company Assessment Report should include all 7 titles of focus:
I. Industry Overview (Five Forces Analysis)
II. Company Overview (Where do they compete? What is their Value Proposition? How do they manage their resources to support the value proposition to gain competitive advantage?
III. Company Performance (Five year financail overview compared to their main competitors).
IV. Company Strength/Weaknesses
V. Company Opportunities/Threats
VI. Company Strategies
VII. Your overall assessment of the prospects for the company.