Use the chain ratio method to come up with market size, Operation Management

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Use the chain ratio method to come up with market size

Suppose that ZTE, a Chinese manufacturer of mobile phones, plans to expand its market in Africa. Use the chain ratio method to come up with market size estimates for smart phones in the following five countries: Botswana, Egypt, Ethiopia, Kenya, and Nigeria.

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Operation Management: Use the chain ratio method to come up with market size

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