Assignment task:
Course Learning Outcomes:
Upon completion of this unit, students should be able to:
1. Synthesize the use of marketing research to predict global business outcomes.
- Compile a SWOT (strengths, weaknesses, opportunities, and threats) analysis in order to research the internal environment of a company.
- Analyze a PEST (political, economic, sociocultural, and technology) analysis in order to research the external environment of a company.
2. Analyze the use of marketing strategies in the management of global customer brand equity.
- Examine potential marketing strategy alternatives for a company.
- Determine marketing strategy solutions for a company.
Assignment:
Companies need to understand their ability to compete and the environment in which they must compete. Of the strategy planning tools they have available, the PEST (political, economic, sociocultural, and technology) analysis has been shown to be very effective. Do you believe that companies who have a planning culture and use planning tools, such as the PEST analysis, can perform better in the long run than their industry competitors, who may not use similar planning tools? Why, or why not? Need Assignment Help?
- Should be at least 300 words in length.
- Should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material.