Question: Use each of the items listed below to analyze five (5) organizations of your choice that match the following categories. You cannot repeat the category of the organization/business used. You can use the Internet, print materials, etc. to obtain the information needed. Do not cut and paste material from any source; responses should be in your own words.
Key Audience(s): Who does the organization/individual want to influence and how do they reach them?
Key Messages: What messages are they currently sending that you believe resonate most strongly with their target audiences?
Tactical Outreach: How do they get their message(s) to their audience?
Materials: What types of materials or methods are your choices currently using to convey their messages to their audiences?
Opinion: In your opinion, are they effectively communicating their message to the largest possible audience or could they improve on their techniques? Explain.
CATEGORIES
1. Nonprofit
2. Public Sector / Government
3. Retail
4. Banking
5. Real Estate
6. Private Club
7. Hospitality
8. Agricultural
9. Private K-12 School
10. Private University
11. Publisher
12. Religious Organization
13. Airline
14. News Broadcast or Print