Use each of the items listed below to analyze five (5) organizations of your choice that match the following categories. You cannot repeat the category of the organization/business used. You can use the Internet, print materials, etc. to obtain the information needed. Do not cut and paste material from any source; responses should be in your own words.
Key Audience(s)
Who does the organization/individual want to influence and how do they reach them?
Key Messages
What messages are they currently sending that you believe resonate most strongly with their target audiences?
Tactical Outreach
How do they get their message(s) to their audience?
Materials
What types of materials or methods are your choices currently using to convey their messages to their audiences?
Opinion
In your opinion, are they effectively communicating their message to the largest possible audience or could they improve on their techniques? Explain.
CATEGORIES
1. Nonprofit
2. Public Sector / Government
3. Retail
4. Banking
5. Real Estate
6. Private Club
7. Hospitality
8. Agricultural
9. Private K-12 School
10. Private University
11. Publisher
12. Religious Organization
13. Airline
14. News Broadcast or Print