Altria Group is a diversified company with holdings that include Philip Morris USA, U.S. Smokeless Tobacco Company, John Middleton (cigars and pipe tobacco), Nu Mark (develops and markets new tobacco products), Ste. Michelle Wine Estates, and Philip Morris Capital Corporation. For this discussion board please do the following:
1) Use concepts to describe Altria’s corporate level strategy. Is it related or unrelated diversified? Support your assessment with research.
2) Think about environmental forces that are at work today. Which ones have the greatest positive and negative impacts on the companies in Altria’s portfolio? Why?
3) Recommend a corporate level strategy to Altria’s board-it may entail acquiring companies or divesting companies. Make sure you state which company/ies should be divested and what company/ies should be acquired and your rationale for selecting those companies.