Usage of standardizes or customized marketing
International business
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What are the basic factors involved in deciding whether to use standardizes or customized marketing?
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Discuss tactics to capitalize on favorable trends.Discuss tactics to minimize the risk of unfavorable trends.
You’re the manager of global opportunities for a U.S. manufacturer, who is considering expandingsales into Asia.
Which experiences the greater pull toward local responsiveness? Why? Which faces a greater need for global standardization? Why?
Employee recruitment and retention are a chronic management challenge
Your company, IRTC Manufacturing Enterprises, is upgrading its legacy billing system.
Discuss the impact of the country's economic and trade sectors as well as its political, legal, and socio-cultural environment.
Explain what the company does to protect its business and manage risks.
What kind of strategic changes in marketing and/or location of production facilities do you think this company should take given these new exchange rates?
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