Case Scenario:
In the below figure, the latest available data on US Retail Ecommerce sales (released quarterly) and US Manufacturing Ecommerce Shipments (breakdown by sectors released annually). While both are growing rapidly, ecommerce manufacturing shipments are a much larger fraction of total manufacturing shipments than ecommerce retail sales are of total retail sales. For example, in 2003 ecommerce manufacturing shipments were more than $751 billion (21.2% of total) while in the third quarter of 2005 ecommerce retail sales were $22 billion (about 2.4% of total).
Using the iPACE framework, why has business to business ecommerce advanced so much faster than business to consumer ecommerce?
