Read the Urban Outfitters Continuing Case Study: Marketing a business. You are to write a 3-4 page report that answers the following questions:
1.Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image.
2.Could the big box stores sell merchandise identical to Urban Outfitters? Explain your answer.
3.Identify at least three reasons why exclusivity is valuable.
4.Senk says that shopping is largely entertainment. Do you agree or disagree with him? Explain your answer.