Upon successful Completion of this course, you should be able to demonstrate an understanding of marketing management and its complexities such that you can:
1) Describe the specific characteristics of a business scenario.
2) Identify challenges, dilemmas and decisions that marketing managers face, generally and specifically.
3) Explain the strategic and integral role of the marketing department in a business.
4) Develop and present a case study with focus on marketing manager's challenges and dilemma.
5) Analyze real life situations experienced by organizations and discuss and propose possible strategies for marketing managers