Question for University Commercialization
Universities offer many options for entrepreneurs to grow technologies into businesses. While universities can be a great source for technologies, doing business with them can be challenging. Despite these challenges, there are unique opportunities for value creation if collaboration with universities is done well with each party's goals in mind.
In class we talked at length about what drives success at universities when it comes to technology commercialization. As an entrepreneur or a company, you can leverage the different ways a university counts success to your advantage. Identify 4 ways that you as an entrepreneur or company can structure a deal or work with a university to show "success" for a university commercialization partnership (how does the university win)? How would helping the university achieve success in the ways you describe also be a win for the company?