Assignment Part 1 Organisation chosen - United Overseas Bank Limited (Singapore) A SWOT analysis is to be written on the above mentioned organisation that i had chosen for the Marketing Plan in my Assignment 2 (which i will submit order after completion of assignment
1) You should provide information about the organisation's background, current operations, service or product offerings, product positioning, geographic markets, financial situation, distribution network, etc vis a vis its competitors. Provide an elaborate background about the organisation and its competitors - 20% Identify Strengths, Weakness, Opportunities' and threats - 30% Discuss and explain the of SWOT elements - 30% Layout of report, professionalism, English - grammar & spelling 10% Referencing (In text citations & reference list).
At least 5 references are required from 3 sources for this entire report - 10% Table of Contents followed by body of assignment. Assignment must be in report format with headings and sub-headings. Type written with Times New Roman or Arial font size:12. 1.5 or 2x line spacing. Single or double side printing. Reference list is on the last page