Undertaking an extreme form of segmentation, Marketing Management

Undertaking an extreme form of segmentation

Assignment task:

When a firm tailors a product or service to suit an individual customer's wants or needs, it is undertaking an extreme form of segmentation called:

Mass Marketing
Micromarketing
Mass Customization
Selective Marketing
Bias Marketing
None of the above

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Marketing Management: Undertaking an extreme form of segmentation

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Marketing Management: Undertaking an extreme form of segmentation

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