Individual Site Appraisal Report (2,000 words)
Undertake a site appraisal of the Intercontinental Hotel Double Bay as described in the 'Virtual FieldTrip' presentation. Heavily supplement your research with relevant web sources, the library databases, journals and other sources you discover to discuss the factors below.
Size/site; positioning (NOT location); access; visibility; relationship to surrounding demand generators; relationship to other (external) facilities; relationship to competitors. Please alsoinclude a SWOT analysis to open your report and a detailed component on FFE. Students are required to provide secondary support and analysis in their discussion. An Executive Summary, Table of Contents, Conclusions and Recommendations are required.
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a minimum of ten (10) academic journal articles or industry journal articles or relevant textbooks, plus other credible sources as required, in order to show competency in the assessment.