1 Prepare a full environmental analysis for an industry of your choice and make recommendations on its future strategic management.
2. Undertake a customer analysis for your own organisation. What segments can you identify? What role is played by customer service and quality? What strategic conclusions can you draw?
3. Do you agree with the statement that stable environmentsfavour prescriptive approaches to strategywhereas turbulent environments demand emergentstrategies? Consider carefully the impact technology may have on a stable environment and the problem of long-term investment, even in turbulent industries remember Blockbuster at the beginning of this chapter.