As you start to explore creative strategies geared toward your brand customer segments, you want to get your colleagues' opinions of the importance of understanding a brand's personality and the customer buying process.
Discuss the following:
Q1) Why do you think that it is important that the brand's attributes and personality match up with the target customer market(s)?
Q2) Share with your colleagues a draft of a slogan that would match your target market.
Q3) Explain the customer buying process.
Share with your colleagues how you plan for your marketing message to affect your customer's buying behavior.