Solved: Understanding customer segmentation, Basic Statistics

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Understanding customer segmentation

Assignment:

Using the enclosed information, discuss a priori (data collection category definition before collection) and post hoc (data collection category definition after collection) as they relate to analysis of a population sample. Is one method preferable? What are the strengths and weaknesses of each?

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Attachment:- Customer Segmentation.rar

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Basic Statistics: Understanding customer segmentation

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