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Understanding consumer behavior is essential to the

Question: Understanding consumer behavior is essential to the contemporary advertiser. Browse the websites listed below, keeping in mind what you learned about culture/subculture, social class reference groups family/household & opinion leaders. Identify & describe the major social influences that enable each organization to be successful in reaching its consumers.

Beechnut

Ben & Jerry's

CNN

Motorola

Music television

Oprah

PetsMart

Rollerblade

See's candies

Tower records

Xbox

What product characteristics encourage heavy advertising? Little advertising? Why?

do people use quantitative or qualitative research to evaluate the movies? Explain.

What is the best method for allocating advertising funds for a real estate development? Why?

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Marketing Management: Understanding consumer behavior is essential to the

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