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Understand the concepts of segmentation

I need assistance with the questions below. Please explain in at 300 to 400 words for each question so I understand the concepts of segmentation. I believe if I can grasp the concept, I can write about the topic. This is about Pepsi Cola (soft drink) targeting the market within the U.S.

Q1. Which variables should your firm use to segment its target markets?

Q2. How can your firm evaluate the attractiveness of each identified segment?

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Marketing Management: Understand the concepts of segmentation

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