Underestimated incrsquos common shares currently sell for


Underestimated Inc.’s common shares currently sell for $36 each. The firm’s management believes that its shares should really sell for $57 each. The firm just paid an annual dividend of $2 per share and management expects those dividends to increase by 4 percent per year forever (and this is common knowledge to the market). What is the current cost of common equity for the firm?

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Financial Management: Underestimated incrsquos common shares currently sell for
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