1. When and why might you choose to weight the selection criteria for solutions? Provide an example.
2. DISCUSS why it is important for social media managers to track ad campaigns and generate insights based on data. You may discuss hypothetical situations or scenarios that you have read about to explain how knowledge of social media ad campaigns can align with and help clients reach their business goals.
3. Under what circumstances do you think price penetration is a better pricing policy than pricing skimming when entering a new product into a market. Give an example of firm that used this approach when entering a consumer market as an imitator or 'me too" product.