Under Armour corporation (UA) is in fierce competition with Nike corporation in the athletic supplies business.
1. How can UA use the three primary strategic approaches (differentiation, cost, and response) to achieve competitive advantage?
2. UA CEO, Kevin Plank, is very much an advocate for the US in general and Baltimore in particular; yet the production of 83% of UA products is outsourced to foreign countries. Why is this the case? What can Baltimore do to increase its share of production?