Uncertainty Actions for Discussion-Uncertainty Making inaccurate forecasts of product demand leads to costly errors. Either a company can end up with a large stock of unwanted inventory which must be drastically discounted or they can have stockouts which diminish current and possibly future sales depending on how customers react. How important is it to incorporate uncertainty into one’s demand forecast? What steps can a company take to reduce the uncertainty surrounding their sales forecasts? Be sure to respond to at least 2 other students’ posts.