Ultimately, public relations is judged by its impact on society. Which one of the following is NOT considered a social benefit of public relations practice?
A. Public relations practitioners strive to develop recommendations concerning communication strategy in the marketing plan and help management relate decisions to corporate goals.
B. By emphasizing the need for public approval, practitioners improve the conduct of the organizations they serve.
C. Practitioners serve the public interest by making all points of view articulate in the public forum.
D. Practitioners serve our segmented, scattered society by using their talents of communication and mediation to replace misinformation with information, discord with rapport.
E. Ethical public relations practice contributes to clarification of public issues, not to distortion or obfuscation.