1. Ullrich and Smallwood state that a leadership brand is important because…
a. It is what you become known for in your company
b. It keeps you from being fired
c. It defines how you will be perceived by others
d. It is how you sell your value
e. All but B
f. A and C
2. According to Ullrich and Smallwood, the first step in determining your brand is to:
a. Define your identity
b. Decide what you want to be known for
c. Determine the results you want to achieve in the next year.
None of the above