Uing the list of the worlds leading brands available at


1. Using the list of the world's leading brands (available at https://www.interbrand.com), evaluate why certain brands place high, some lower. Speculate on the future of, for example, the dot coms.

2. Using the Mach3 as an example, evaluate how the different country Web sites of Gillette (accessible through https://www.gillette.com) support its worldwide brand effort.

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Management Theories: Uing the list of the worlds leading brands available at
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