Assignment:
Q1: What factors are needed to support successfully charging the consumer for online content?
Q 2: What types of products are well suited for an auction market? At what points in the product life cycle can auction markets prove beneficial for marketers?
Q 3: What three characteristics define a portal site today?
Q4: Identify and briefly explain the anti-competitive possibilities inherent in Net marketplaces?
Readings:
E-commerce-business. technology. society.
By Kenneth C. Laudon and Carol Guercio Traver