Problem: After operating for about 2 years, Ahmad is seeking your help on his company Nasi Lemak Ahmad. He explains that the company is not performing well. He offers customers a tasty rendition of the popular Malaysian menu with a slight twist. His nasi lemak is made with the best ingredients, where he sourced for the healthiest option, using organic range products and sustainably sourced produce. However, he cannot compete with the other operators that are selling nasi lemak in the morning market where he usually sells his nasi lemak. Explain with relevant examples of each type of strategy in Porter's generic strategies and which of the strategy is most suitable for his company.