Jorge, Marta, and Jocelyn are college graduates. Jorge has come up with an idea for a new product that he believes will make the three of them very rich. His idea is to manufacture soft-drink dispensers for home use and market them to consumers throughout the Midwest. Jorge's personal experience qualifies him to be both first-line supervisor and general manager of the new firm. Marta is a born salesperson. Jocelyn has little interest in sales or management, but she would like to invest a large sum of money that she has inherited from her aunt. Thoroughly discuss the factors that Jorge, Marta, and Jocelyn should consider in deciding which form of business organization to adopt.