Two examples of kodaks success or failure in its efforts


Marketing Strategy" Please respond to the following:

• From the e-Activity and the "Hit & Miss: Kodak Ignores the Digital Picture" reading of the text, examine the main reasons behind Kodak reinventing itself in order to stay in business. Evaluate the level of success of Kodak's reinvention attempts. Support your position with two examples of Kodak's success or failure in its efforts.

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Marketing Management: Two examples of kodaks success or failure in its efforts
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