LOCATION-BASED MARKETING AND ADVERTISING
CASE STUDY QUESTIONS
1. Two different approaches to capturing consumer interest are described In this case. How do the Place cast and AdLocal approaches differ?
2. Do you think that targeted advertising is better than a blanket approach? What is the difference for the advertiser? For the consumer?
3. The information from the comScore survey did not differentiate between age groups, only country. Do you think there are differences In behavior among different age groups that would make location-based marketing better for one group than another?
4. Think of businesses In your area that might benefit from joining the 02 scheme, What could they offer?